Print

…when there are so many forms of digital ads to place? Remember we believe in a triangle method of advertising where you don’t rely upon any one medium but instead use three very effective means in their own way complimenting each other.

In this digital world filled with tablet sized electronic books print media is alive and well.  Many people simply don’t want yet another screen to look at.  Others like to feel the paper in their hands while still others know that technology has its limits and does fail from time to time.  GPS navigation is great until it’s not and you get lost or lose your signal.  Websites can carry your message all over the world but when someone is driving in a car they are not looking at your website.

When people travel they go to the racks to find a paper brochure for their next attraction and business cards are still the number one form of exchanging contact information.  Social media can be an amazing tool to get the word out about your business and can lead to significant increase in traffic but it’s not perfect.  Many of today’s consumers have seen the drawbacks with misinformation everywhere which leads to the fact that consumer confidence in print media is just as high as ever.  They see this form of communication as having more credibility.  They tend to pay more attention to it and find it more trustworthy.

Print is not perfect either because some potential customers prefer to use mobile devices and web searches to direct their spending habits.  This is why we have developed the triangle approach to marketing, hitting on all sides of a consumer’s attention.