Key Components of Our Digital Strategy
We then build a comprehensive strategy with 5 key components:
Online Presence: website, social media platforms, online ads, listing websites
eCommerce: Which channels do you plan to use? An eCommerce website, a mobile app, social media platforms, etc.? Dose your current website support digital or remote transactions.
eServices: Do you have a digital POS System to process payments outside of eCommerce.
Mobile capabilities: Is your website mobile friendly? Are you utilizing new mobile technologies?
Digital communication: What is your preferred channel of communication with customers and suppliers? Which communication tools do you plan to use internally
Digital marketing: How do you plan to promote your online identity? Decide on the channels and your budget, and if you are utilizing an eCommerce site, how do you plan on promoting your products or service online? Again, decide on the channels and your budget.
Emerging Technology: Embracing new technologies and augmenting along the way will help your digital footprint stand out from others. This will prepare your enterprise to meet future consumer demands, as well as market trends.